I specialize in simple, meaningful designs & creative ideas. From branding, to print, to digital and anything in between.

About me

Hi! I'm Luke Pauw, a freelance designer and illustrator based just east of Toronto. I have a passion for creativity and love simplifying communications through design and illustration. With over 12 years of experience, I've worked in a varied range of disciplines and business sectors, both close to home and some internationally. This makes me flexible and experienced to work with clients from small start ups to bigger established companies, regardless of location.

My approach

I truly feel good design is the product of good collaboration. My approach is to offer creative solutions to your design problems through an enjoyable and personal experience—working closely with you in every step of the process. The result is a personalized and exciting solution built with passion and precision.

I would be delighted to hear from you, learn about your project and see how we can start creating together.


Work I am available for includes:

  • Graphic Design
  • Logotypes
  • Illustration
  • Identity Design/Systems
  • Editorial Design
  • Print Design
  • Book Design
  • Packaging
  • Posters
  • Website Design

If there is something you need but don’t see, contact me with the details, as I am sure I can help.